What are the steps to become importer/exporter of sporting godds to Mexico?

Q: I would like to open sporting goods retail store in Mazatlan, Mexico. Can I import these goods my self, or do I have to purchase the goods from an existing importer in Mexico. The goods are brand name products.

A: It appears that you can do it yourself, but the regulations and logistics of the process often dictate hiring of a customs and import brokering agency, such as the following: http://www.cyclonetradingco.com/

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